Digital marketing strategy : An integrated approach to online marketing / Simon Kingsnorth. By: Kingsnorth, Simon. Material type: materialTypeLabel

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5. A historv of digital marketing 7. The 4 Ps of marketing 8. Porters five forces 13. Brand or perceptual positioning map 18.
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Boken kan inte reserveras i butik, men köp den gärna online! the global impacts of social and mobile media as part of this integrated approach.

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